Privacy policy

Last updated: 15 April 2026

Everlaya runs this website and online store, together with all related content, features, tools, products and services (the “Services”).

Everlaya is a brand operated by Sorelle Trade LLC, a limited liability company based in the United States of America, with principal office at 418 Broadway #5065, Albany, NY 12207. Everlaya is powered by Shopify, which allows us to deliver the Services to you. This Privacy Policy explains how we collect, use, and share your personal data when you visit, use, or make a purchase through the Services, or otherwise communicate with us. For the purposes of the UK GDPR and the Data Protection Act 2018, Sorelle Trade LLC is the data controller of personal data we collect from customers in the United Kingdom. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence with respect to the collection, processing and disclosure of your personal data.

Please take a moment to read this Privacy Policy carefully. By using or accessing any of the Services you confirm that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described below.

Personal Data We Collect or Process

When we use the term “personal data” (sometimes referred to as “personal information”) we mean information that identifies, or can reasonably be linked to, you or another individual. Personal data does not include information collected anonymously, or information that has been de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this data:

  • Contact details — your name, address, billing address, shipping address, phone number and email address.
  • Financial information — payment card information, financial account details, transaction information, form of payment, payment confirmation and other billing details.
  • Account information — your username, password, security questions, preferences and account settings.
  • Transaction information — the items you browse, add to your cart, save to your wishlist, or purchase, return, exchange or cancel, along with your order history.
  • Communications with us — the information you include when you contact us, for example when submitting a customer support enquiry.
  • Device information — information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information — information about how and when you interact with or navigate the Services.

Where We Collect Personal Data From

We may collect personal data from the following sources:

  • Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise share your information with us.
  • Automatically through the Services — from your device when you use our products or services or visit our website, including through cookies and similar technologies.
  • From our service providers — where we rely on them to enable certain technology, and where they collect or process your personal data on our behalf.
  • From our partners and other third parties.

How We Use Your Personal Data

Depending on how you interact with us and which of the Services you use, we may use your personal data for the following purposes:

  • Providing, tailoring and improving the Services. We use your personal data to deliver the Services to you, to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences, to send notifications related to your account, to process purchases, returns, exchanges or other transactions, to create and manage your account, to arrange shipping, to facilitate returns and exchanges, to enable you to post reviews, and to create a more personalised shopping experience — such as recommending products related to what you have already looked at or purchased. This also helps us refine and improve the Services over time.
  • Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing you online advertisements for products or services on our website or on other websites — including based on items you have previously purchased, added to your basket, or other activity on the Services.
  • Security and fraud prevention. We use your personal data to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, to protect public safety, and to keep our services secure. If you choose to create an account, you are responsible for keeping your login credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with you. We use your personal data to provide customer support, to be responsive to you, to deliver services to you effectively and to maintain our business relationship with you.
  • Legal reasons. We use your personal data to comply with applicable law or to respond to valid legal process, including requests from law enforcement or government bodies, to investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential breaches of our terms or policies.

Lawful Bases for Processing (UK GDPR)

Where UK GDPR applies to our processing of your personal data, we only process it where we have a lawful basis for doing so. The lawful bases we rely on are:

  • Performance of a contract — where processing is necessary to take steps at your request before entering into a contract with you, or to perform our contract with you (for example, to process your order, arrange delivery, and handle returns).
  • Legitimate interests — where processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights (for example, to keep our Services secure, prevent fraud, improve our website, and send you relevant marketing communications where permitted).
  • Consent — where you have given us clear consent to process your personal data for a specific purpose (for example, for certain marketing communications or non-essential cookies). You may withdraw your consent at any time.
  • Legal obligation — where processing is necessary for us to comply with the law (for example, to keep records for tax and accounting purposes, or to respond to lawful requests from public authorities).

How We Share Your Personal Data

In certain circumstances we may share your personal data with third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, our vendors and other third parties that perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners to provide marketing services and to advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in line with their own privacy notices. You have the right to object to this type of processing — you can exercise that right by contacting us using the details below.
  • When you direct, request or otherwise consent to us sharing certain information with third parties — for example to ship products to you, or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger, acquisition or insolvency; to comply with any legal obligations (including subpoenas, search warrants and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve them for you. Information you submit to the Services will be sent to and shared with Shopify, as well as third parties that may be based in countries other than the one you live in, in order to provide and improve the Services. In addition, to help protect, grow and improve our business, we use certain Shopify enhanced features that draw on data and information obtained from your interactions with our store, other merchants and Shopify. To deliver those enhanced features, Shopify may use personal data collected about your interactions with our store, with other merchants and with Shopify. In those circumstances Shopify is responsible for the processing of your personal data, including for responding to your requests to exercise your rights. To learn more about how Shopify uses your personal data and any rights you may have, please see the Shopify Consumer Privacy Policy. Depending on where you live, you can also exercise rights over your personal data through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of those sites, including the accuracy, completeness or reliability of information found on them. Information you share on public or semi-public venues, including on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without any limit on how we or those third parties may use it. Including these links does not imply any endorsement of the content on those platforms, or of their owners or operators, unless we explicitly say so on the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal data from children under the age of 16. If you are the parent or guardian of a child who has provided us with their personal data, please contact us using the details set out below and we will delete it. As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal data belonging to individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or entirely impenetrable, and we cannot guarantee “perfect security”. In addition, any information you send to us may not be fully secure while in transit. We recommend that you do not use unsecured channels to send sensitive or confidential information to us.

How long we retain your personal data depends on a number of factors, such as whether we need the information to maintain your account, to provide the Services to you, to comply with our legal obligations, to resolve disputes, or to enforce our contracts and policies.

Your Rights Under UK GDPR

If you are based in the United Kingdom or the European Economic Area, you have a number of rights in relation to your personal data. These rights are not absolute — they may only apply in certain circumstances, and we may lawfully decline your request in some cases. Your rights include:

  • Right of access. You can ask us to confirm whether we hold personal data about you and to provide you with a copy of that data.
  • Right to rectification. You can ask us to correct any inaccurate personal data we hold about you, and to complete any incomplete data.
  • Right to erasure. You can ask us to delete personal data we hold about you (sometimes called the “right to be forgotten”).
  • Right to restrict processing. You can ask us to pause or limit how we use your personal data in certain situations.
  • Right to data portability. You can ask us to provide a copy of certain personal data in a structured, commonly used and machine-readable format, and to transmit it to another controller where technically feasible.
  • Right to object. You can object to our processing of your personal data, including for direct marketing and for processing based on our legitimate interests.
  • Right to withdraw consent. Where we rely on your consent to process your personal data, you can withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing we carried out before you withdrew it.
  • Rights related to automated decision-making. You have the right not to be subject to a decision based solely on automated processing that produces legal effects concerning you or similarly significantly affects you.
  • Managing marketing preferences. We may send you promotional emails and you can opt out of these at any time using the unsubscribe link in our emails. If you opt out, we may still send you non-promotional messages, such as those about your account or orders you have placed.

You can exercise any of these rights by contacting us using the details provided below. To learn more about how Shopify uses your personal data and any rights you may have against Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can act on your request, as permitted or required under applicable law. You may also designate an authorised agent to make a request on your behalf; before acting on such a request we will ask the agent to provide proof of your authorisation, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes required under applicable law.

Complaints

If you have a complaint about how we handle your personal data, please contact us first using the details provided below and we will do our best to resolve it. If you are based in the United Kingdom, you also have the right to lodge a complaint with the UK data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk/make-a-complaint. If you are based in another country, you may also lodge a complaint with the supervisory authority in your jurisdiction.

International Transfers

Sorelle Trade LLC is based in the United States of America. This means that when you use the Services, your personal data is transferred to, stored and processed in the United States, which is outside the United Kingdom and the European Economic Area.

Where we transfer your personal data out of the United Kingdom or the European Economic Area, we rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement, the UK Addendum to the European Commission’s Standard Contractual Clauses, or equivalent safeguards, to ensure an adequate level of protection for your data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, or for other operational, legal or regulatory reasons. When we do, we will post the updated version on this page, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us using the details below:

Sorelle Trade LLC
418 Broadway #5065
Albany, NY 12207
United States

Email: support@everlaya.com
Contact form: Contact page

Customer Support:
Monday to Friday, 9:00 AM to 9:00 PM (GMT)

We aim to respond to all enquiries within 24 hours.